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The Farmhouse Store Princeton Announces Rebrand and Unveils its Name Change to Homestead Princeton


September 15, 2017, Princeton, NJ. — Home furnishings and design destination, Homestead Princeton, formerly known as The Farmhouse Store Princeton, introduced the company’s new name, logo and revamped website.  The rebranding reflects both the evolution of the company as well as its vision for the future. 


Homestead Princeton co-owner, Ron Menapace commented: “We’re excited to roll out our new name and new look, and feel it celebrates our aesthetic, our vision and the customers we serve. I am delighted to take this opportunity to announce that The Farmhouse Store Princeton is now rebranded as Homestead Princeton.


Since its inception in 2012, Homestead Princeton has been a recognized and lauded leader in home design, furniture and gifts.  Homestead Princeton’s award-winning aesthetic has reflected the taste and preferences of its loyal fan base. 


“Our transformation begins with our name,” adds Homestead Princeton co-owner, Kristin Menapace.  “The Farmhouse Store has earned a reputation for a beautiful, yet affordable, design aesthetic and superior customer service.  At Homestead Princeton, we plan to build on these distinctions as we look towards our future”


Homestead Princeton’s new logo brings a sharp new visual identity, with an instantly recognizable iconic rooster image.  Often affiliated with honesty and moral fortitude, the rooster is also a universal symbol of renewal because it’s crowing announces the dawn of a new day – and with that, the potential for new possibilities.


About Homestead Princeton:


Since 2012, Homestead Princeton has established itself as New Jersey's premier independent gift and home furnishings destination.  Located in the heart of downtown Princeton, Palmer Square, Homestead Princeton has become known for affordable, high quality furniture, including its signature in-house brand of custom one-of-a-kind furniture crafted from vintage barnwood.


Homestead Princeton celebrates the legacy of old barns, preserving their legacy to give the precious natural resource -barnwood- a second life.  Due, in part, to their socially responsible and sustainable practices, Homestead Princeton is the only furniture store in New Jersey recognized as a "Sustainable Business" by the New Jersey Sustainable Business Initiative (NJSBI). 


Homestead Princeton is owned and operated by Princeton residents, Kristin and Ron Menapace. 


Homestead Princeton has been named as "Best of NJ" by New Jersey Monthly as Best Home Décor Store.  In 2017, Home Accents Today's honored the store as 1 of their 50 Retail Stars by editors of the premier trade magazine for the home accents industry.  Homestead Princeton is the only store honored in New Jersey.


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